Doing Things
Product work, case by case
I’ve spent more than 15 years working on digital products across fintech, insurance, subscriptions, and UX. Each case below records the problem, the decisions made, and the trade-offs behind them.
Working method
Discovery with users and stakeholders, explicit trade-off records, and measured follow-through after launch.
Core domains
Fintech, insurance, subscription models, and UX-led product design.
Selected case studies
Decisions and trade-offs
Each case study records the domain, my role, the problem space, and the decisions made. Measured outcomes are included only where they are documented.
Fintech · Product Manager
Payments product redesign
Problem space: reducing friction in a multi-step payment flow. Key decisions covered sequencing of changes, risk trade-offs, and stakeholder alignment across engineering and compliance.
Full case notes and documented outcomes are available on request.
Insurance · Senior PM
Quote-to-bind journey
Problem space: long quote journeys and drop-off in digital insurance purchase. Key decisions covered simplifying data capture, prioritising mobile flows, and balancing underwriting requirements.
Full case notes and documented outcomes are available on request.
Subscriptions · Product Lead
Subscription lifecycle experience
Problem space: onboarding, plan changes, and retention touchpoints for recurring customers. Key decisions covered prioritising the highest-friction lifecycle moments and the trade-offs between experimentation speed and consistency.
Full case notes and documented outcomes are available on request.
UX · Design-led product
Experience design across products
Problem space: inconsistent patterns across product lines. Key decisions covered building shared principles, collaborating closely with design, and documenting the reasoning behind each choice.
Full case notes and documented outcomes are available on request.
Independent projects
Building to understand
Coding prototypes and exploratory software experiments that keep my hands on the craft and my systems thinking sharp.
Prototype experiments
Small working prototypes used to test interaction ideas and understand technical constraints firsthand.
Tooling and workflow
Experiments with tools that streamline research, documentation, and decision tracking.
Systems exploration
Explorations of architecture and data flows that inform how I frame product trade-offs with engineering.